In today’s business world we are familiar with seeing women in senior and managerial roles, but being a woman in business brings whole new elements into play in the terms of values and attitudes in the business world. If you were to ask men if they regard women in business as equal most of them would probably concur that they do. If you ask women in business if they feel equal to the men, I think you will find they do not. A common reaction amongst men is that they do not feel comfortable working for a woman boss, although some men say they do not mind. Although there have been a great many advances since the days of my mother who was not expected to work once she had children, women have still not reached the level of equality you would expect in this day and age. During the sixties, seventies and eighties there was a huge shift from the down trodden woman who was kept by their husband, to the independent woman of today who can fend for herself. But somewhere along the line I feel we have lost something that is of value and that there is still some way to go to get the balance right. Studies have shown that women in business in many cases still receive less pay than men for the same work in spite of the legislation introducing equal pay. Historical Attitudes When I was young my mother stayed at home and looked after the children while my father was the bread winner. In those days young women who did work were expected to leave their jobs once they got married. It was seen as a slight on the man if he could not afford to support his wife. It did not matter how poor you were the woman still did not go out to work and she was expected to manage on the wages the husband brought home. In fact my parents got married and moved in with my grandmother because her husband had just died and she had lost her income. This way my dad took on the support of both women although my grandmother did some work, helping out two or three days a week for my uncle who was a butcher. Old attitudes die hard and it has taken several generations for it to become the norm for women to share in the burden of earning income. My paternal grandmother who was also widowed however was a natural business woman. She used to have a ‘pack’ of clothes, mostly underwear which she took around the local area to sell and the customers paid the cost of their purchases off weekly. Her business was a cross between door to door selling and a clothing catalogue. She had an instinct for business but lived out of her time so she only ever made a pittance compared with the opportunities of today. Years ago women were not expected to be business orientated, so any natural talent they may have had in that direction would have been neglected or suppressed.
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